DIRECTV Changes Jessica Simpson HD Ads
DIRECTV has apparently agreed to change a commercial starring Jessica Simpson that said the satcaster offered the best High-Definition TV picture on the market.
Multichannel News reported in this week's edition that the satcaster had agreed to pull the spot. But on Sunday, DIRECTV was still running the Simpson commercial but with a different tagline: "For a HDTV picture that can't be beat."
The new tagline suggests that DIRECTV's high-def picture is as good as any other TV provider, but not necessarily better. The satcaster said in the first Simpson commercial (and an earlier spot featuring Star Trek's William Shatner) that its picture quality "beats cable."
The change was made after cable operator Time Warner sued the satcaster, saying it made a false claim regarding the picture quality. In its lawsuit, Time Warner said it provides "exactly the same screen resolution" as DIRECTV's HDTV picture.
Multichannel News reported in this week's edition that the satcaster had agreed to pull the spot. But on Sunday, DIRECTV was still running the Simpson commercial but with a different tagline: "For a HDTV picture that can't be beat."
The new tagline suggests that DIRECTV's high-def picture is as good as any other TV provider, but not necessarily better. The satcaster said in the first Simpson commercial (and an earlier spot featuring Star Trek's William Shatner) that its picture quality "beats cable."
The change was made after cable operator Time Warner sued the satcaster, saying it made a false claim regarding the picture quality. In its lawsuit, Time Warner said it provides "exactly the same screen resolution" as DIRECTV's HDTV picture.
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